Market Analysis
- An overview of the development of China's inflatable air model industry
In 1990s, with the accelerated pace of reform and opening up in China, this form of propaganda was introduced into China. This new advertising media, the biggest feature and advantage is the atmosphere, that is what we often call "momentum". It plays an irreplaceable role in advertising and promotion in the process of establishing brand and promotion, and it is easy to form a grand activity scene. Its appearance, magnifying the infinite imagination of the product, arousing the curiosity of the people, flirting with people's desire for shopping, and bringing people a strong visual impact and a relaxed and pleasant atmosphere through displaying the vivid image and tall and vivid shape, and deepening people's understanding of the product image and brand. The effect of publicity.
1. China's gas model manufacturing industry is a labor intensive industry. Facing the trend of international globalization, with the continuous efforts of Chinese enterprises, China has become the main producer and exporter of the world's gas model. Among them, export enterprises represented Shanghai, Guangzhou and so on, accounting for more than 70% of China's gas export volume. In addition, there are hundreds of other small gas companies in China.
2. problems in the development of China's inflatable gas mold industry
In addition to several large enterprises, the other few are engaged in export; most of them are small and use traditional processing equipment; the design ability is weak, and the enterprise's ability to resist risk is poor; the vast majority of such enterprises rely on samples and materials for processing; more than 90% of these enterprises are "OEM" production methods, namely "generation production". And "OEM production"; the products with low added value of ordinary material and filling gas mold, in the mature gas model design and production chain, the enterprise is only in the low end of the added value, the lack of independent innovation, still rely on foreign technology and design, because of the "design defects" passive operation risk is increasingly prominent.
3. China's gas model enterprises need reform
Core competitiveness - air model industry is now in the rising period, the main competitive factors are: the first is the quality, mainly production technology and play safety factor; two is technological innovation, mainly product appearance design; three is credit, enterprise credit and customer loyalty. For enterprises with strong comprehensive strength, technological innovation is the core competitiveness.
In order to change the current situation of China's gas model industry, promote the further development of domestic and foreign air model industry and enhance the international competitiveness of China's gas model enterprises, Shanghai Tong Huan inflatable products Co., Ltd. has invested its own 80% funds to improve the overall quality of inflatable products and set an example to other small scale enterprises.
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